Why Choose Alfresco?
Last week, Alfresco Australia sent an email to their client base containing three industry analyst reports on the current ECM market and its players. The reports included were Forrester, Gartner and 451 Research.
It was explained that their in-depth analysis would give users the critical objective perspective needed to choose the best ECM for your business.
However, if you are not currently listed on Alfresco’s database, you unfortunately would not have the opportunity to read them yourself. At Parashift, we love to give our readers the ability to review something without having to sift through dozens, even hundreds of pages.
So today, that’s exactly what I’m doing to do: summarise the three industry reports sent out by Alfresco, and use these reports to tell you exactly why you should choose Alfresco.
Forrester – The Forrester Wave: ECM Business Content Services Q3 2015
Forrester estimates that the enterprise content management market was worth over $9 billion in 2015 alone. Nearly 90% of current ECM decision makers plan to expand their rollouts over the next year.
The key takeaway from this report is that Alfresco software has emerged as a leader in the ECM space. This was measured against a vigorous set of criteria which focused on content sharing, findability and flexible, modern architectures.
This is the first year Alfresco has been identified a leader by Forrester.
Why do we think Alfresco has been identified as a leader this year? That’s an easy question. In 2015, Alfresco re-positioned themselves using their modern architecture approach and high emphasis on the subscription-based model. They increased their investment in BPM and Activiti to enhance their truly solid system. These are essentially the focus criteria of the award, which Alfresco happened to nail on the head last year.
With Alfresco’s roadmap for business content services, we anticipate even further traction with Alfresco over the coming year.
Gartner – Magic Quadrant for Enterprise Content Management
Each year Gartner produces a ‘Magic Quadrant’ report, focusing on all the key players in the ECM market to determine its visionaries, leaders, challengers and niche players.
In this instance, Gartner has recognised Alfresco as a ‘visionary’ in the Magic Quadrant for enterprise content management, a crown that they have been able to wear for more than six consecutive years now.
Thomas De Meo, VP of Product Management at Alfresco, explained that ‘to me, being a visionary means understanding the customer needs of today, and opening their eyes to the possibilities of tomorrow’.
Why do we think Alfresco has been identified as a visionary, again? Another easy question. It’s not a matter of why they been chosen, but more: why they haven’t dropped off. To be a visionary for six consecutive years, you must continuously improve.
Innovation is a huge element of Alfresco’s business model.
Alfresco is regularly adding value to their systems, and this is NEEDED if they want to keep their 93% subscription rate. In 2015 alone they introduced open APIs that support off-the-shelf integrations, case management, analytics and a media management module. Consistency is also key: Alfresco One delivers a consistent experience across social, mobile and cloud capabilities which is something their competitors fail to do. And finally, their commitment to their partner program has seen an increase in their presales and post-sales support offerings.
451 Research – Alfresco Touts 2015 Results, Launches its 2016 Winter Release
The 451 Research report comments on Alfresco’s transition from a technology focused open source content management vendor to a business focused process and collaboration management vendor.
The report talks of Alfresco securing deals against entrenched rivals for several reasons, including its use of the open source community to add value, its attention to the integration required between ECM and BPM functionalities and the ability of its platform to be rapidly configured and reconfigured.
451 Research explains that Alfresco’s greatest asset is its attention to their customers’ security needs, many of which are either Government or defence-related industries. In addition to this, their ‘modern open architecture’ has been recognised by their customers as a value add that has been adapted to scale, which made it a favourite on vendors’ short lists.
Why are Alfresco transitioning to a process and collaboration management based vendor? Alfresco have recently identified that part of their business strategy is to now meet needs in content and process management of specific ‘personas’. This includes CIO’s, IT Management, IT Architects, Lead Developers and Line of Business (LOB) Managers. This is what they care about, what they want, and what they need. Alfresco have recognised that the needs of business have changed. They have been able to secure themselves as a technology focused open source content management vendor, and it’s time to focus on other sectors of the ECM market.
Isolated content management systems that are separated from business processes and workflow make little sense in today’s fast moving markets. The merging of content, process and collaboration management was inevitable, and that means making products that appeal to the diverse needs of management teams.
It is vital that your ECM adapts to the changing needs of your business. Follow the advice from the industry experts and you will have a modern system that works with your evolving strategies.
The Forrester Wave: ECM Business Content Services, Q3 2015
451 Research: Alfresco Tours 2015 Results, Launched its 2016 Winter Release
Gartner: Magic Quadrant for Enterprise Content Management